Barneys Hard Seltzer
Barneys Hard Seltzer, founded in 2020, is a small Indian company in the Food and Beverage Services industry, offering a 6% ABV, zero sugar, low calorie alcoholic beverage with a perfect balance of fizz and sweetness.
Company Overview
Barneys Hard Seltzer was founded in 2020 and operates in the Food and Beverage Services industry. The company is headquartered in Noida, Uttar Pradesh, India, and is classified as a very small business with a team size of four. Barneys Hard Seltzer positions itself as India's first refreshing alternative to traditional alcoholic beverages such as beer, wine, and cocktails.
Products
Barneys Hard Seltzer offers a unique alcoholic beverage with a 6% ABV, designed for day drinking. The drink is crafted to be low in calories and contains zero sugar, appealing to health-conscious consumers. The beverage is characterized by its balanced profile, being not too fizzy and not too sweet. Available flavors include Apple & Rose, Strawberry & Blueberry, and Lemongrass, Grapefruit & Apple.
Food Pairings
The beverages from Barneys Hard Seltzer are designed to complement a variety of foods. Recommended pairings include juicy burgers, pizza, French fries with mayo, truffle dim sums, and Thai green curry with sticky rice. This versatility enhances the drinking experience, making it suitable for various occasions.
Target Market
Barneys Hard Seltzer aims to establish itself as a youth and lifestyle brand. The company focuses on attracting a demographic that seeks refreshing alternatives to traditional alcoholic beverages. The marketing strategy emphasizes the drink as an ideal choice for social gatherings and day drinking.
Social Media Presence
Barneys Hard Seltzer maintains an active presence on various social media platforms, including Facebook, Instagram, LinkedIn, and YouTube. This engagement allows the company to connect with its audience, promote its products, and enhance brand visibility in the competitive beverage market.