Katy Katz
About Katy Katz
Katy Katz serves as the Head of Digital Marketing & Social Media at Basic Fun! since 2021, bringing extensive experience from previous roles in marketing strategy and account management. She holds an MBA from Benedictine University and a BSB, BA from the University of Minnesota.
Current Role at Basic Fun!
Katy Katz serves as the Head of Digital Marketing & Social Media at Basic Fun! since 2021. In this role, she oversees the digital marketing strategies and social media initiatives for the company. Her responsibilities include developing and implementing marketing campaigns that enhance brand visibility and engage target audiences across various platforms.
Previous Experience in Digital Marketing
Before joining Basic Fun!, Katy Katz held several positions in digital marketing. She worked at Marketing Refresh as the Director of Account Strategy from 2017 to 2021, where she focused on client strategy and account management. Additionally, she served as a Marketing Strategist at SmartBug Media for 10 months in 2016, and as Content Director at Inturact from 2015 to 2016, where she managed content strategies.
Educational Background
Katy Katz earned her MBA from Benedictine University, completing her studies from 2011 to 2013. Prior to that, she obtained a Bachelor of Science in Business and a Bachelor of Arts from the University of Minnesota - Carlson School of Management, where she studied from 2004 to 2008. Her educational background provides a solid foundation for her expertise in marketing and business strategy.
Career Progression
Katy Katz's career in marketing began after her undergraduate studies. She worked as an Inbound Marketing Specialist at Collegis Education from 2013 to 2015, where she developed inbound marketing strategies. She then transitioned to Inturact, where she held multiple roles, including Account Manager and Content Director. Her experience at Marketing Refresh included positions as Vice President of Account Strategy and Director of Account Strategy, demonstrating her growth in the field.