Baskin-Robbins Australia
Baskin-Robbins Australia, a small privately held company in the retail industry, is known for its innovative ice cream products and operates over 8,000 stores worldwide from its headquarters in Milton, Queensland.
Company Overview
Baskin-Robbins Australia operates within the retail industry and is classified as a privately held small business with a team size of 59. The company is headquartered in Milton, Queensland, Australia. It is part of a global network that includes over 8,000 retail shops in 54 countries, making it a prominent player in the ice cream market. The company emphasizes its identity as 'The home of the world's favourite ice cream.'
Products and Offerings
Baskin-Robbins Australia offers a variety of unique products, including the Polar Pizza® Ice Cream Treat and custom ice cream cakes. The company features a special range called 'mmmarch made in heaven,' which includes premium ice cream, caramelised biccy crumbles, and Biscoff® topping. Additionally, it provides customisable Flavour Packs to cater to diverse customer preferences. The company also introduces a flavour of the month, such as Caramel Honey Choc Cheesecake.
Franchising Opportunities
Baskin-Robbins Australia encourages franchise ownership by offering a proven business model and comprehensive support systems. The company provides flexible financing options for approved franchise candidates, with total investment requirements ranging from $350,000 to $420,000. New franchise partners receive extensive training to ensure successful operations within the franchise network.
Delivery and Rewards Programs
Baskin-Robbins Australia offers dessert delivery through its app, promising delivery within 30 minutes or less. The company has implemented a rewards app that allows customers to earn points for every dollar spent, providing VIP access to exclusive deals. These initiatives aim to enhance customer engagement and satisfaction.
Community and Innovation
Baskin-Robbins Australia is known for its innovative flavours and a commitment to fun, creativity, and community involvement. The company fosters a culture of support for its franchisees, contributing to a rewarding work environment. This focus on community and creativity is integral to the brand's identity and customer appeal.