BCW Global
BCW Global is a strategic communications firm that offers an Earned-Plus approach and operates in over 130 countries as part of the WPP Group.
Services
BCW Global offers a range of strategic communications services designed to help clients navigate exponential change. The company focuses on brand marketing, corporate reputation, financial communications, and government relations, among other areas. Their services are aimed at positioning clients for significant moves within their respective industries.
Earned-Plus Approach
BCW Global utilizes an Earned-Plus approach to reinvent the earned media environment. This approach combines traditional earned media with a suite of additional capabilities to enhance client positioning and impact. The method is integral to providing customized client solutions across diverse industries.
Industry Networks
As a part of the WPP Group, BCW Global has access to a comprehensive network of communication services. The company operates a broad network of agencies in more than 130 countries, bringing global expertise and local market knowledge to their clients. This allows BCW Global to offer industry-specific solutions across sectors like agriculture, automotive, energy, and more.
ASDA'A BCW Arab Youth Survey
BCW Global conducts the annual ASDA'A BCW Arab Youth Survey, which explores the perspectives of over 200 million young Arabs. This survey is a significant initiative that sheds light on the ambitions, attitudes, and aspirations of young people across the Arab world. It helps governments, businesses, and policymakers to understand and respond to youth challenges and opportunities.