Annemarie Rankin
About Annemarie Rankin
Annemarie Rankin serves as the Sr. Director of Solution Marketing and Content Marketing at Benefitfocus, bringing over twenty years of experience in the financial services industry. Her previous roles include leadership positions at Tata Consultancy Services and CSC, where she specialized in insurance and healthcare marketing.
Current Role at Benefitfocus
Annemarie Rankin serves as the Senior Director of Solution Marketing and Content Marketing at Benefitfocus. She has held this position since 2018, contributing to the company's marketing strategies and content development. Her role involves overseeing marketing initiatives that align with the company's objectives in the financial services sector.
Previous Experience at Tata Consultancy Services
Annemarie Rankin worked at Tata Consultancy Services in various capacities from 2013 to 2018. She served as the Global Marketing Head for Insurance & Healthcare for two years and later as the Global Marketing Head for BFSI Platforms for three years. Additionally, she held the position of Head of Insurance Marketing for North America during her tenure, focusing on marketing strategies tailored to the North American market.
Career at CSC
Annemarie Rankin has an extensive career at CSC, where she worked from 1998 to 2013. Her roles included Senior Business Analyst for Claims and Legal Software Development, Business Development Manager for Marketing Operations, and Senior Manager for Insurance Marketing. This experience provided her with a solid foundation in marketing operations and strategic planning within the insurance sector.
Educational Background
Annemarie Rankin obtained a Bachelor of Arts degree in Political Science from La Salle University. This educational background has contributed to her understanding of market dynamics and strategic decision-making in her professional roles.
Industry Experience and Expertise
Annemarie Rankin has over twenty years of experience in the financial services industry. Her diverse marketing background emphasizes strategic organizational objectives, enabling her to adapt to rapidly changing market conditions and execute effective marketing strategies.