Annalisa Rodriguez
About Annalisa Rodriguez
Annalisa Rodriguez is a Content Marketing Manager with over nine years of experience in writing, editing, and content strategy. She has worked for various companies, including SMS Assist, Fastly, and currently Benepass, and has a background in journalism that enhances her research and storytelling skills.
Current Role at Benepass
Annalisa Rodriguez serves as the Content Marketing Manager at Benepass, a position she has held since 2022. Based in Chicago, Illinois, she focuses on developing and executing content strategies that align with the company's goals. Her role involves creating engaging content that resonates with the target audience, leveraging her extensive background in content marketing.
Previous Experience in Content Marketing
Before joining Benepass, Annalisa Rodriguez held several content marketing roles. She worked at SMS Assist, L.L.C. as the Content Marketing and Media Manager for seven months in 2019. Following that, she spent nine months at Fastly as Content Marketing Manager from 2021 to 2022. Additionally, she served as a Marketing Content Specialist at Atlas from 2020 to 2021. These positions contributed to her expertise in content strategy and digital publishing.
Educational Background in Journalism
Annalisa Rodriguez earned a Bachelor of Science (B.S.) degree from the University of Illinois Urbana-Champaign, majoring in News-Editorial Journalism with a minor in Spanish. Her education provided her with a strong foundation in research and writing, which she applies in her content marketing career.
Skills and Expertise in Content Creation
Annalisa Rodriguez has developed a diverse skill set over her nine-plus years in the industry. Her background in journalism enhances her research and interview capabilities, while her experience in book publishing has refined her editorial skills. She emphasizes the importance of storytelling in content marketing, believing it fosters connections and drives engagement.
Professional Journey and Roles
Annalisa Rodriguez's professional journey includes various roles in content creation and marketing. She has worked as a Digital Content Editor at Prime Publishing LLC, a Web Content Specialist at Brady Corporation, and a Production Editor at The Froebe Group. Her early experiences include internships at The Indianapolis Star and the University of Illinois Alumni Alliance, which laid the groundwork for her career in content marketing.