Vicky Liu
About Vicky Liu
Vicky Liu is a Marketing Manager at Berkley Technology Services, where she has worked since 2021. She has extensive experience in marketing roles, including positions at GAF and Army Navy Country Club, and holds a Bachelor of Arts in Music and a Bachelor's Degree in Economics from the University of Maryland.
Work at Berkley Technology Services
Currently, Vicky Liu serves as the Marketing Manager at Berkley Technology Services, a position she has held since 2021. In this role, she has developed and executed a comprehensive communications strategy for new product launches, ensuring alignment with the company's brand and voice. She is responsible for creating and implementing social media content and strategy, which has enhanced customer engagement. Additionally, she has designed various marketing collateral, including sell sheets, tutorials, web pages, digital banners, and social ads, to support the company's marketing initiatives. Vicky has also planned and executed quarterly team conferences for over 100 attendees, managing all aspects from event communications to day-of coordination.
Previous Experience at GAF
Before her current role, Vicky Liu worked as a Marketing Analyst at GAF from 2019 to 2021. During her two years in this position, she contributed to various marketing strategies and initiatives. Her experience at GAF provided her with valuable insights into market analysis and strategic planning, which she has applied in her subsequent roles.
Background in Marketing Coordination
Vicky Liu has a solid background in marketing coordination, having worked at Army Navy Country Club in various capacities. She served as a Senior Marketing Coordinator from 2018 to 2019 and as a Marketing Coordinator from 2015 to 2018. In these roles, she simplified complex strategic priorities and industry trends into accessible messaging and presentations for diverse audiences. This experience laid the foundation for her skills in communication and event management.
Educational Qualifications
Vicky Liu holds a Bachelor of Arts degree in Music and a Bachelor’s Degree in Economics from the University of Maryland, where she studied from 2011 to 2015. Her educational background has equipped her with a diverse skill set that complements her marketing expertise.
Early Career Experience
In the early stages of her career, Vicky Liu gained experience as an Intern and Social Media Coordinator at North American Management in 2015. She also worked as a Marketing and Communications Coordinator at the same company for six months in 2015 and as a Media Researcher at Vocus for nine months in 2014. These roles contributed to her foundational knowledge in marketing and communications.