Vali Braselton
About Vali Braselton
Vali Braselton serves as the Marketing Manager for Consumer Products North America at Berry Global, Inc., a position he has held since 2017. He has a diverse background in marketing and product management, with previous roles at companies such as MeadWestvaco, Electrolux Home Products, and Veritiv Corporation.
Work at Berry Global
Vali Braselton has been serving as the Marketing Manager for Consumer Products North America at Berry Global, Inc. since 2017. Based in Atlanta, GA, she focuses on leveraging market data and consumer trends to inform product development and sales strategies. Her role involves managing advertising and promotional activities, including social media campaigns, trade shows, and targeted media efforts for products such as squeezable tubes and plastic bottles.
Previous Experience in Marketing
Vali Braselton has held various marketing roles throughout her career. She worked at MeadWestvaco in multiple capacities, including Marketing Services and Support Manager, Project Manager, Product Manager, Market Manager, and National Account Manager from 1990 to 2006. Additionally, she served as Marketing Manager at Electrolux Home Products from 1988 to 1990 and as Product Manager Packaging at Veritiv Corporation from 2011 to 2014. Her experience spans over two decades in the marketing field.
Education and Expertise
Vali Braselton holds an MBA in Marketing from Georgia State University - J. Mack Robinson College of Business. She also earned a degree in Journalism from the University of Georgia. Her educational background supports her extensive expertise in market research, analysis, and strategic planning, which she applies to her current role and previous positions.
Market Research and Analysis Skills
Vali Braselton has a strong background in market research and analysis. She utilizes insights from consumer, market, and technology trends to guide product development and sales strategies. Her experience includes working closely with research and development, procurement, sales, and customers to identify new business opportunities and market segments.
Customer Sales Experience
Vali Braselton has significant customer sales experience, having worked with major companies such as Coca-Cola Enterprises, Anheuser Busch, and Nestle. This experience has contributed to her understanding of market dynamics and customer needs, allowing her to effectively develop marketing strategies that resonate with target audiences.