Erika (Delgado) Fiadeiro
About Erika (Delgado) Fiadeiro
Erika (Delgado) Fiadeiro is a Senior Product Marketing Manager with extensive experience in marketing and sales across various industries. She has held significant roles at companies such as Keurig Dr Pepper Inc. and General Electric, and she holds a Bachelor's Degree in Marketing and International Management from Boston University.
Current Role at Bevi
Erika Fiadeiro serves as the Senior Product Marketing Manager at Bevi, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that enhance product visibility and drive customer engagement. Her responsibilities include overseeing integrated marketing programs that span multiple channels, aimed at increasing sales and fostering customer loyalty.
Previous Experience at Keurig Dr Pepper Inc.
Erika Fiadeiro worked at Keurig Dr Pepper Inc. in various marketing roles from 2015 to 2022. She began as the Marketing Manager for the Office Products Channel from 2015 to 2017, then transitioned to the Marketing Manager for Product Commercialization until 2021. In 2021, she was promoted to Senior Marketing Manager for Product Commercialization, a position she held for one year before moving to Bevi. Her tenure at Keurig Dr Pepper Inc. involved leading marketing initiatives that contributed to product success.
Background in Marketing and Sales
Erika has a diverse background in marketing and sales, with experience spanning over two decades. She worked at General Electric from 2001 to 2008, initially as an Area Merchandising Specialist and later as an Area Sales Manager. Following her time at General Electric, she spent eight years at Avery Products Corporation in various marketing roles, including Marketing Account Manager and Customer Marketing Manager for Staples. This extensive experience has equipped her with a strong understanding of retail, B2B, and CPG marketing.
Educational Qualifications
Erika Fiadeiro earned her Bachelor's Degree in Marketing and International Management from Boston University Questrom School of Business. She has also been pursuing Master's level classes in Project Management at Boston University since 2017. Her educational background supports her expertise in strategic brand marketing and project management.
Skills and Expertise
Erika possesses a range of skills relevant to marketing and project management. She has demonstrated expertise in managing outside creative vendors and effective communication. Her experience includes strategic brand marketing, as well as proficiency in print, digital, and circular advertising. Additionally, she has skills in staff training and development, project management, and budget management.