Kristianne Donadio
About Kristianne Donadio
Kristianne Donadio serves as the Regional Field Marketing Manager at Beyond Meat, where she has significantly contributed to the company's growth since 2018. With prior experience in various marketing roles, she played a key role in Beyond Meat's IPO roadshow and has a strong track record of increasing revenue and expanding marketing initiatives.
Work at Beyond Meat
Kristianne Donadio has served as the Regional Field Marketing Manager at Beyond Meat since 2018. In this role, she has been instrumental in expanding the company's national field marketing program into a global department within two years. She developed training materials, best practices, and resource manuals to support this initiative. Donadio has also provided marketing support for major food service customers, including Starbucks, Dunkin Donuts, Subway, Kentucky Fried Chicken, and McDonald's. Her efforts contributed to a 239% increase in net revenue for Beyond Meat, which reached $297.9 million in 2019.
Previous Experience at Snyder's-Lance, Inc.
Before joining Beyond Meat, Kristianne Donadio worked at Snyder's-Lance, Inc. as the Pertzel Crisps Area Sales and Marketing Manager from 2013 to 2016. In this position, she was the marketing lead for the Greater New York City Area. Her role involved overseeing marketing strategies and sales initiatives for the Pertzel Crisps brand.
Education and Expertise
Kristianne Donadio studied at Boston University, where she earned a Bachelor of Science (BS) in Hospitality Administration/Management from 2006 to 2010. She furthered her education by obtaining a Master of Business Administration (MBA) from the same institution. Her academic background equips her with a strong foundation in management and marketing principles.
Career Development and Contributions
Throughout her career, Kristianne Donadio has held various marketing roles, including Regional Field and Customer Marketing Manager at Perfect Bar, LLC from 2016 to 2017, and Marketing and Events Coordinator at New Meadowlands Racetrack, LLC from 2012 to 2013. She also contributed to Beyond Meat's IPO roadshow as the lead coordinator for the East Coast leg, which was noted as one of the most successful IPOs in a decade. Additionally, she has developed standard operating procedures for donations to prevent product waste and achieve cost savings.
Event Management and Team Leadership
In her current role at Beyond Meat, Kristianne Donadio manages a team of regional brand ambassadors. She oversees the execution of over 400 retail demos and 130 regional events annually. Donadio also runs preparations and management for international, national, and regional cross-channel trade shows, ensuring successful marketing outreach and brand representation.