Barah Ajaj
About Barah Ajaj
Barah Ajaj serves as the Assistant Director of the Marketing Department at Beyond in Riyadh, Saudi Arabia. With a background in public relations and media, she has held various roles in marketing and communications across several organizations, including Dar Al-Hekma University and Soybean Crushing Company & Derivatives.
Current Role at Beyond
Barah Ajaj serves as the Assistant Director of the Marketing Department at Beyond, a position held since 2023. In this role, Ajaj is responsible for overseeing marketing strategies and initiatives, contributing to the company's growth and outreach efforts. The position is based in Riyadh, Saudi Arabia, and emphasizes on-site collaboration.
Previous Experience in Public Relations
Prior to joining Beyond, Barah Ajaj worked at the Soybean Crushing Company & Derivatives as a Public Relations and Media professional from 2011 to 2012. This role involved managing communications and media relations. Ajaj also gained experience in public relations at the Jeddah Chamber in 2011 for a brief period, enhancing skills in communication strategies.
Digital Marketing and Public Relations at Dar Al-Hekma University
From 2017 to 2019, Barah Ajaj worked at Dar Al-Hekma University in Jeddah, focusing on digital marketing and public relations. This role involved developing marketing campaigns and managing the university's public image, contributing to its outreach and engagement with prospective students and the community.
Educational Background
Barah Ajaj holds a Bachelor's Degree in Mass Communication/Media Studies from King Abdulaziz University, completed from 2007 to 2011. Ajaj furthered education with a Master's Degree in Organizational Communication from Bowie State University, achieved between 2014 and 2016. Additionally, Ajaj studied English Language Preparation at George Mason University for a year from 2013 to 2014.
Skill Set and Expertise
Barah Ajaj possesses a diverse skill set that includes marketing, photography, public relations, and copywriting. This combination of skills supports a comprehensive approach to communication and marketing strategies, enabling effective engagement with various audiences across different platforms.