Alex Profera
About Alex Profera
Alex Profera is an Associate Creative Director at BGB Group, where he has worked since 2024. He has extensive experience in various creative roles, including Art Director at the NBA and Senior User Experience Designer at Biolumina.
Work at BGB Group
Alex Profera has been serving as an Associate Creative Director at BGB Group since 2024. His role involves overseeing creative projects and contributing to the agency's innovative strategies. He operates within the New York City Metropolitan Area, utilizing a remote work model. His experience in various creative positions enhances his contributions to the team.
Previous Experience in Creative Roles
Prior to his current position, Alex Profera held several significant roles in the creative industry. He worked as an Art Director at the National Basketball Association (NBA) in 2019 for 11 months. Additionally, he served as an Art Supervisor at Greater Than One for 2 months in 2023 and spent 4 years at GSW Advertising as a UX Designer & Art Director from 2018 to 2022.
Education and Expertise
Alex Profera earned a Bachelor of Fine Arts (BFA) from Purchase School of Art & Design, where he studied Design & Fine Art from 2005 to 2008. His educational background provides a foundation for his creative work. He also attended Tottenville High School from 1999 to 2003, where he began developing his artistic skills.
Collaborations and Projects
Alex Profera has collaborated with the NBA on digital campaigns through his studio, Models Design. His work at GSW NY includes providing on-site art direction and user experience assistance, contributing to the agency's recognition in the advertising industry. His design approach integrates influences from fine art and internet culture.
Design Philosophy and Technical Skills
Alex Profera's design philosophy combines a progressive and conceptual approach with historical and contemporary graphic design methods. He has a personal interest in technology, which has led to the development of his autodidactic technical skills. This blend of interests informs his creative output and enhances his effectiveness in various design roles.