Jaime Kent
About Jaime Kent
Jaime Kent serves as the VP and Creative Director at BGB Group, bringing over 20 years of experience in brand strategy and design. Known for her collaborative approach and emphasis on storytelling, she has held leadership roles at several agencies, including Fingerpaint and PRYME Agency.
Work at BGB Group
Jaime Kent serves as the Vice President and Creative Director at BGB Group, a position held since 2023. In this role, Kent is responsible for leading creative strategies and initiatives that enhance the agency's brand offerings. The focus is on delivering innovative solutions that align with client objectives and market trends.
Previous Experience in Creative Direction
Before joining BGB Group, Jaime Kent worked at Fingerpaint as Vice President and Creative Director from 2020 to 2022. Prior to that, Kent held a similar position at PRYME Agency from 2018 to 2020. Kent's extensive background includes 15 years at McCann Torre Lazur as a Creative, where strategic design and leadership were key responsibilities.
Education and Expertise
Jaime Kent earned a Bachelor of Arts degree in Studio Arts from Smith College, attending from 1996 to 2000. Kent also studied at Fiorello H. LaGuardia High School of Performing Arts, focusing on the Vocal Department. With over 20 years of experience, Kent specializes in crafting and implementing innovative brand experiences.
Background in Creative Roles
Kent's career includes significant roles in various creative agencies. After graduating from college, Kent worked at CDM Princeton as a Creative from 2000 to 2004. This diverse experience has contributed to Kent's strategic prowess in conceptual design and leadership within the industry.
Professional Philosophy and Approach
Jaime Kent emphasizes collaboration, inventiveness, and supportiveness in professional relationships. Kent advocates for a personal philosophy centered around truth-seeking and creative application, believing in the importance of thinking big, listening deeply, and storytelling for both professional and personal growth.