Juan Pablo (Jp) Vergara
About Juan Pablo (Jp) Vergara
Juan Pablo (Jp) Vergara serves as the Vice President of Digital Measurement & Analytics at BGB Group, having previously held leadership roles in data and analytics at Digitas Health and UM Worldwide. He has a diverse background in analytics and marketing, complemented by extensive academic achievements from the University of Virginia.
Current Role at BGB Group
Juan Pablo Vergara serves as Vice President of Digital Measurement & Analytics at BGB Group. He has held this position since 2023, working remotely from New York, New York. In this role, he focuses on digital analytics and measurement strategies, contributing to the company's efforts in enhancing data-driven decision-making.
Previous Experience at Digitas Health
Before joining BGB Group, Vergara worked at Digitas Health for a total of two years. He served as Vice President/Director of Data and Analytics from 2021 to 2023 and as Director of Data and Analytics from 2020 to 2021. His tenure at Digitas Health was marked by his leadership in data analytics initiatives, primarily in the healthcare sector, while based in New York.
Professional Background in Analytics
Vergara has extensive experience in analytics, having worked in various roles across multiple organizations. He was a Manager of Decision Sciences at UM Worldwide for Coca-Cola from 2017 to 2018 and later served as Associate Director of Analytics for Estee Lauder Companies from 2018 to 2020. His background includes positions at Nielsen and Mindshare, where he focused on marketing sciences and data analysis.
Education and Academic Background
Juan Pablo Vergara earned a Master of Science (M.S.) in Commerce with a concentration in Marketing & Management from the University of Virginia, completing his studies from 2012 to 2013. He also holds a Bachelor of Arts (B.A.) in Political Philosophy, Policy & Law from the same institution, where he studied from 2008 to 2012. Additionally, he participated in the Hispanic Studies Program in Valencia and a Semester at Sea program.
Fitness Instruction at Equinox
In addition to his analytics career, Vergara has been a Group Fitness Instructor specializing in Indoor Cycling at Equinox since 2019. This role highlights his commitment to fitness and wellness, allowing him to engage with clients and promote healthy lifestyles while balancing his professional responsibilities in data analytics.