Briana Mc Crory (She/Her)
About Briana Mc Crory (She/Her)
Briana Mc Crory is the Chief Marketing Officer at BigHand, where she has worked since 2022. She has extensive experience in marketing, having held various roles at BigHand and Oxford Conversis Ltd, and has a strong academic background in Marketing and Business Studies.
Current Role at BigHand
Briana Mc Crory serves as the Chief Marketing Officer at BigHand, a position she has held since 2022. In this role, she focuses on leading the marketing strategy and initiatives for the company. Her responsibilities include overseeing marketing operations and ensuring alignment with the company's overall business objectives. Mc Crory has been instrumental in elevating marketing's role within the organization, establishing it as a key presence on the board with a client-focused approach.
Previous Experience at BigHand
Briana Mc Crory has extensive experience at BigHand, where she worked in various marketing roles from 2013 to 2022. Initially, she served as the UK Marketing Manager for four years, followed by her role as Group Marketing Director for eight years. During her tenure, she integrated multiple mergers and acquisitions and product portfolios, led the project board for SaaS/Cloud migration, and transitioned the company to a multi-product SaaS/Cloud-based platform.
Work Experience at Oxford Conversis Ltd
Before joining BigHand, Briana Mc Crory worked as the Marketing Manager at Oxford Conversis Ltd from 2011 to 2013. In this role, she was responsible for developing and implementing marketing strategies that supported the company's growth objectives. Her experience at Oxford Conversis laid the groundwork for her subsequent roles in marketing management.
Education and Qualifications
Briana Mc Crory holds a Bachelor of Business Studies with a focus on Marketing and HR from the University of Limerick, which she completed from 2005 to 2009. Additionally, she earned a Diploma in Digital Marketing from the European Institute of Communications in 2012. She also obtained a Certificate in Web Development from Oxford & Cherwell Valley College in 2010. Her educational background provides a strong foundation for her marketing expertise.
Professional Development and Training
Briana Mc Crory has engaged in professional development to enhance her skills in marketing and finance. She completed a course titled 'CMO & CFO (Becoming Best Friends Forever)', which focused on aligning marketing and financial strategies. This training reflects her commitment to integrating marketing with broader business objectives and managing high expectations within a private equity-owned company.