Laura Foster
About Laura Foster
Laura Foster serves as the Group Head of Field Marketing at BigHand, where she has worked since 2021. She holds a Bachelor of Arts in Design Studies, Marketing, and Promotion from Solent University and has over a decade of experience in marketing, specializing in campaign management, market research, and event management.
Work at BigHand
Laura Foster serves as the Group Head of Field Marketing at BigHand, a position she has held since 2021. In this role, she is responsible for overseeing marketing initiatives that support the company's strategic objectives. Her work involves developing comprehensive marketing strategies and managing campaigns from inception to completion. Foster's expertise in both online and in-person events, as well as her proficiency in social media and email automation, contribute to the effectiveness of BigHand's marketing efforts.
Education and Expertise
Laura Foster earned a Bachelor of Arts in Design Studies, Marketing, and Promotion from Solent University, where she studied from 2007 to 2010. Prior to that, she attended Long Road Sixth Form College in Cambridge, focusing on Fine Art, Media Studies, Photography, and Study Skills from 2005 to 2007. Her educational background provides a solid foundation for her advanced skills in developing marketing strategies and conducting market research.
Background
With over a decade of experience in marketing, Laura Foster has built a career centered on managing various marketing campaigns. Her experience includes conducting market research and reporting on return on investment (ROI). Foster specializes in public relations and communications, advertising, lead generation, and webinars, which are integral to her role in the marketing sector.
Achievements
Throughout her career, Laura Foster has demonstrated a strong ability to align marketing strategies with organizational goals. Her advanced skills in managing both online and in-person events have contributed to successful marketing campaigns. Foster's expertise in social media and email automation further enhances her effectiveness in lead generation and audience engagement.