Priscilla Augustin
About Priscilla Augustin
Priscilla Augustin is a Product Marketing Executive with a Bachelor's Degree in Marketing from RMIT University. She has extensive experience in various marketing roles across several companies, focusing on demand generation and product marketing processes.
Work at BigHand
Priscilla Augustin currently holds the position of Product Marketing Executive at BigHand. She has been with the company since 2022, contributing to the development and execution of marketing strategies. Her role involves managing various aspects of product marketing, focusing on enhancing brand visibility and driving demand for BigHand's products.
Education and Expertise
Priscilla Augustin studied at RMIT University, where she earned a Bachelor's Degree in Marketing from 2016 to 2018. Her education provided her with a solid foundation in marketing principles and practices. She possesses expertise in managing the entire marketing funnel, including demand generation, PPC, sales enablement, and automation.
Previous Work Experience
Prior to her current role, Priscilla held several marketing positions in various organizations. She worked as a Marketing Specialist at MoxiWorks for six months in 2022. Before that, she served as a Marketing Coordinator at ActivePipe from 2020 to 2021 and as a Marketing Executive at the same company from 2021 to 2022. Additionally, she worked at Flooring Xtra in multiple roles, including Marketing Assistant and Marketing Coordinator, from 2017 to 2020.
Skills and Competencies
Priscilla Augustin has developed a comprehensive skill set throughout her career. Her competencies include multi-channel lead generation, data analysis, customer journey mapping, and brand development. She is experienced in setting up marketing processes and systems, particularly in demand generation and product marketing go-to-market processes.
Interests and Personal Background
Outside of her professional work, Priscilla has a strong interest in mental health, documentaries, and design. She approaches marketing with curiosity and creativity, thriving in collaborative environments where her problem-solving skills are utilized. Her background includes early experience as a Customer Service Cashier at Woolworths Supermarkets from 2012 to 2017.