Cory Jones Head Of Marketing, Billion To One
About Cory Jones Head Of Marketing, Billion To One
Cory Jones serves as the Vice President of Marketing at BillionToOne, bringing extensive experience in marketing strategy and analytics across various industries. He has held leadership roles at notable companies including La Quinta by Wyndham, Lyft, and SIMO, focusing on customer-led growth and data-driven decision-making.
Work at BillionToOne
Cory Jones serves as the Vice President of Marketing at BillionToOne since 2023. In this role, he focuses on driving return on investment (ROI) through a customer-led growth approach. His strategy is supported by world-class digital performance marketing and precision brand marketing. Jones aims to create an authentic brand experience built on meaningful human relationships, aligning marketing efforts with the company's mission and values.
Previous Experience in Marketing
Prior to his current role, Cory Jones held several significant positions in marketing across various industries. He was the Chief Marketing Officer at done., a digital healthcare and telehealth company, from 2022 to 2023. He also served as Vice President of Marketing & Growth at Gobble from 2021 to 2022, where he contributed to the company's acquisition by Intelligent Foods/Sunbasket. His experience includes roles at SIMO, Lyft, and La Quinta by Wyndham, where he developed marketing strategies and analytics.
Background in Marketing Strategy
Cory Jones began his career as a Senior Analyst at Accenture, where he worked on technology projects for major clients like AT&T and Verizon from 2000 to 2003. He later transitioned to a Senior Consultant role in Digital Marketing at Accenture, focusing on clients such as Merck and AT&T. His early experience also includes working as a Marketing Strategy Analyst at Brierley+Partners, where he collaborated with brands like Sony and American Eagle Outfitters.
Education and Expertise
Cory Jones studied at the University of North Texas, where he earned a Bachelor of Business Administration (BBA) degree with a focus on Strategic Management and Entrepreneurship in 2000. His educational background provides a strong foundation for his extensive career in marketing, where he has developed expertise in data-driven decision-making and mindful marketing practices.
Achievements in Product Launches
Throughout his career, Cory Jones has led teams that successfully launched and scaled multiple products, services, and platforms, reaching millions of customers and users globally. He has experience in driving fundraising efforts from pre-Series A to pre-IPO stages and has been involved in several acquisition exits, delivering sustainable value and lasting impact for stakeholders.