Isabelle Rossi De Leon
About Isabelle Rossi De Leon
Isabelle Rossi De Leon serves as the Interim Head of Growth & Consumer Product Marketing at BillionToOne and Glossier, Inc. since 2023, bringing extensive experience in marketing and growth strategies across various companies.
Work at BillionToOne
Isabelle Rossi De Leon serves as the Interim Head of Growth & Consumer Product Marketing at BillionToOne, a position she has held since 2023. In this role, she focuses on driving growth strategies and enhancing consumer product marketing efforts within the organization.
Current Role at Glossier, Inc.
In addition to her role at BillionToOne, Isabelle is also the Interim Head of Global Retention at Glossier, Inc., a position she has occupied since 2023. Her responsibilities include developing and implementing retention strategies to enhance customer loyalty and engagement.
Education and Expertise
Isabelle holds a Bachelor of Science degree with Distinction in Psychology and Neuroscience from Yale University. She also graduated from Iolani School with a High School Diploma. Her expertise lies in leveraging data and psychology to drive growth and profitability, particularly in high-consideration consumer products.
Professional Background
Isabelle has a diverse professional background, having worked in various roles across multiple organizations. She was a Sr. Associate in Product Marketing at Halo Neuroscience from 2018 to 2019 and later held several positions at Calibrate, including Director of Lifecycle Marketing and Sr. Director of Growth Strategy. Her experience also includes roles at Parsley Health, MullenLowe U.S., and Wire™.
Achievements in Marketing
Throughout her career, Isabelle has demonstrated a strong ability in funnel optimization and monetization strategies. She has a proven track record of hiring and leading exceptional teams in the marketing field and possesses skills in cross-functional leadership and team development.