Rashi Singhania
About Rashi Singhania
Rashi Singhania is the Director of User Acquisitions and Revenue Marketing at BioRender, where she focuses on operational frameworks and customer messaging. She has extensive experience in growth marketing, having held positions at companies such as Google, Flipkart, and STRIVR.
Current Role at BioRender
Rashi Singhania serves as the Director of User Acquisitions and Revenue Marketing at BioRender since 2023. In this role, she focuses on developing strategies to enhance user acquisition and drive revenue growth. Her position is remote and based in Canada, allowing her to implement marketing initiatives that align with the company's objectives.
Previous Experience in Growth Marketing
Before joining BioRender, Rashi held several key positions in growth marketing. She worked at STRIVR as Head of Growth from 2021 to 2023, where she contributed to the company's expansion strategies. Prior to that, she was at Firewood, initially as Associate Director of Growth Marketing from 2017 to 2020, and then as Director of Growth Marketing from 2020 to 2021. Her experience in these roles has shaped her expertise in operational frameworks and customer messaging.
Tenure at Google
Rashi Singhania's career includes significant experience at Google, where she worked from 2007 to 2011. During her time there, she held multiple roles, including Account Manager for Australia and New Zealand, and Partner Manager for Resellers in the same region. This experience provided her with a strong foundation in managing client relationships and marketing strategies.
Educational Background
Rashi completed her Master of Business Administration (M.B.A.) at the University of Canterbury from 2014 to 2016. Prior to that, she studied Political Science and Sociology at St. Xavier's College, achieving a major in English Literature from 2004 to 2007. Her educational background supports her analytical skills and strategic thinking in marketing.
Marketing Philosophy and Approach
Rashi emphasizes high output strategies and scalable solutions in her marketing operations. She operates as a first principles marketer, which indicates her methodical approach to addressing marketing challenges. Her focus on simplifying strategy and customer messaging has been a consistent theme throughout her career.