Breidenbaugh Matthew
About Breidenbaugh Matthew
Matthew Breidenbaugh serves as the Senior Territory Manager at Biosense Webster, where he has worked since 2018. He holds an MBA from LeTourneau University and has extensive experience in sales and marketing within the healthcare sector.
Work at BioSense Webster
Matthew Breidenbaugh has served as the Senior Territory Manager at BioSense Webster since 2018. In this role, he operates in the Greater Denver area and is responsible for managing a diverse team that includes 10 Clinical Sales Specialists, a Regional Field Trainer, an Ultrasound Clinical Specialist, and an Account Executive. His responsibilities include overseeing $15 million in annual sales, which covers both disposables and capital equipment. Breidenbaugh has successfully structured and negotiated multiple Integrated Delivery Network (IDN) level contracts, achieving an 80% market share across six hospitals within his territory.
Education and Expertise
Matthew Breidenbaugh earned his Master of Business Administration (M.B.A.) from LeTourneau University, where he studied from 1998 to 2000. Prior to that, he completed his Bachelor's Degree in Health Services/Allied Health/Health Sciences at Penn State University from 1989 to 1993. His educational background provides a strong foundation for his expertise in sales and marketing within the healthcare industry.
Background in Sales and Marketing
Before joining BioSense Webster, Matthew Breidenbaugh worked for Medtronic CRM as a Principal Sales Representative from 1998 to 2018. His two-decade tenure in the Houston, Texas area allowed him to gain extensive experience in sales and marketing strategies. Additionally, he has a background in planning events for Major League Baseball and marketing towards athletes for orthopedic physicians, which has contributed to his understanding of community building and effective marketing within the healthcare sector.
Achievements in Contract Negotiation
In his current role at BioSense Webster, Matthew Breidenbaugh has successfully negotiated multiple Integrated Delivery Network (IDN) level contracts. These efforts have resulted in an impressive 80% market share across six hospitals in his territory. His ability to structure these contracts demonstrates his proficiency in navigating complex sales environments and establishing strong relationships within the healthcare community.
Event Development and Community Engagement
Matthew Breidenbaugh develops marketing events and coordinates key speakers to educate the physician community about new product advances and benefits. His efforts in organizing these events reflect his commitment to fostering relationships within the medical community and ensuring that healthcare professionals are informed about the latest innovations in medical technology.