Mariia Lesonen 🚀
About Mariia Lesonen 🚀
Mariia Lesonen is a Business Development Representative at Bitmovin, specializing in Media & Entertainment Sales for EMEA and the USA. With experience in mentoring, event organization, and international sales, she has contributed to significant projects like the launch of 'Watch Together' for major broadcasters.
Work at Bitmovin
Mariia Lesonen currently serves as a Business Development Representative in Media & Entertainment Sales for the EMEA and USA regions at Bitmovin. She has been in this role since 2023 and is based in Vienna, Austria. In her position, she is actively involved in both outbound and inbound sales processes, utilizing tools such as Outreach and Salesforce to engage prospects. Her contributions include mentoring a Business Development Intern, focusing on onboarding and coaching, which enhances the team's overall effectiveness.
Key Projects and Initiatives
Lesonen played a significant role in launching the 'Watch Together' feature for broadcasters including YLE, NDR, and SWR. This initiative aimed to enhance interactive streaming experiences for major events such as Eurovision and Euro2022. Her involvement in this project highlights her capability to contribute to innovative solutions in the media and entertainment sector.
Education and Expertise
Mariia Lesonen has a solid educational background in business and psychology. She completed her International Baccalaureate at Sotkamon Lukio in Finland from 2014 to 2017. Following this, she earned a Bachelor's degree in Business Management Marketing from UC Leuven-Limburg, studying from 2017 to 2020. Additionally, she participated in an ERASMUS program at Università LUMSA, focusing on Business, Management, Marketing, and Related Support Services from 2019 to 2020.
Previous Experience
Before joining Bitmovin, Lesonen worked as a Sales Development Representative at THEO Technologies for three months in 2020. She later served as a Global Sales Development Representative at Sceenic from 2021 to 2023. In these roles, she gained experience in B2B sales, contributing to her expertise in sales development and client engagement.
International Background
Lesonen has lived in eight different countries, which has shaped her international mindset and enhanced her professional competencies in sales and communications. This diverse background allows her to navigate various cultural contexts effectively, making her a valuable asset in global business environments.