Krista Robertson
About Krista Robertson
Krista Robertson is a Senior Email Marketing Manager at BitPay, with a background in product and content marketing across various companies. She has a strong focus on integrated marketing campaigns and has worked in the marketing field since earning her Bachelor of Arts from Louisiana State University.
Work at BitPay
Krista Robertson has been employed at BitPay as a Senior Email Marketing Manager since 2021. In this role, she focuses on developing and executing email marketing strategies to enhance customer engagement and drive conversions. Her responsibilities include managing email campaigns, analyzing performance metrics, and optimizing content to align with the company's goals. Krista's experience in email marketing contributes to BitPay's efforts in the cryptocurrency payment processing sector.
Previous Experience in Marketing
Before joining BitPay, Krista Robertson held various marketing positions. She worked at RoadSync as a Marketing Manager from 2020 to 2021, where she developed marketing strategies for the company. Prior to that, she served as a Product Marketing Manager at AT&T from 2014 to 2016, and later as a Senior Product Marketing Manager from 2016 to 2018. Krista also worked at CINC in multiple roles, including Content Marketing Manager and Full-Stack Marketing Specialist, from 2019 to 2020 and 2018 to 2019, respectively.
Education and Expertise
Krista Robertson holds a Bachelor of Arts degree from Louisiana State University, which she completed between 2007 and 2011. She further enhanced her skills by obtaining a Nanodegree from Udacity. Krista specializes in launching go-to-market strategies and new product introductions for SaaS platforms. Her expertise also includes creating integrated marketing campaigns that effectively convert viewers into customers.
Social Media Management Skills
Throughout her career, Krista has managed social media calendars and content for various platforms, including Facebook, Instagram, Twitter, and LinkedIn. She focuses on boosting engagement and follower growth through strategic content planning and execution. Her ability to craft engaging content is complemented by her passion for storytelling, which she applies in both long-form and short-form formats.
Personal Interests
In her free time, Krista Robertson enjoys attending comedy shows and capturing Instagram-worthy photos of her cat. These personal interests reflect her creative side and her appreciation for engaging content beyond her professional endeavors.