Merrick Theobald, MBA
About Merrick Theobald, MBA
Merrick Theobald, MBA, serves as the Vice President of Marketing at BitPay, a position he has held since 2020. He has extensive experience in marketing roles at various companies, including CheckFree Corporation/Fiserv and BillMo.
Current Role at BitPay
Merrick Theobald serves as the Vice President of Marketing at BitPay, a position he has held since 2020. In this role, he is responsible for overseeing marketing strategies and initiatives that promote BitPay's services in the cryptocurrency payment sector. His leadership contributes to the company's growth and visibility in the rapidly evolving digital currency landscape. BitPay is headquartered in Atlanta, Georgia, where Theobald is based.
Previous Experience at CheckFree Corporation/Fiserv
Merrick Theobald has extensive experience with CheckFree Corporation/Fiserv, where he held multiple marketing roles from 2001 to 2009. He started as a Marketing Communications Manager from 2001 to 2003, followed by a position as Marketing Consultant from 2003 to 2006. He then advanced to Director of Marketing for CheckFreePay from 2006 to 2009, focusing on electronic payment solutions. His tenure at CheckFree provided him with a solid foundation in marketing within the financial technology sector.
Experience at BillMo and iSend, LLC
Theobald served as Vice President of Marketing at BillMo from 2015 to 2019, where he led marketing efforts for mobile payment solutions. Prior to that, he was Vice President of Marketing at iSend, LLC from 2010 to 2015. In both roles, he developed and implemented marketing strategies that enhanced brand recognition and customer engagement in the competitive fintech market.
Educational Background
Merrick Theobald earned a Bachelor of Science in Business Administration (BSBA) from the University of Central Florida. He furthered his education by obtaining a Master of Business Administration (MBA) from Florida Atlantic University. His academic background provides him with a strong foundation in business principles, which he applies in his marketing roles.
Early Career and Initial Roles
Theobald began his career in marketing at VerticalOne Corporation, where he worked as Marketing Programs Manager from 2000 to 2001. He then transitioned to CheckFree Corporation/Fiserv, where he held various positions, including Marketing Communications Manager and Director of Marketing. His early experiences in these roles helped shape his expertise in marketing strategies and communications within the technology and finance sectors.