Anna Tapp
About Anna Tapp
Anna Tapp serves as the Director of Growth Analytics at Bixal, where she leads market data analytics and collaborates with various teams to drive business growth. She has a background in data analytics and research, having held multiple roles in organizations such as UNC Greensboro and Community Data Platforms.
Current Role at Bixal
Anna Tapp serves as the Director of Growth Analytics at Bixal, a position she has held since 2024. In this role, she leads the development of market data analytics, utilizing both commercial off-the-shelf products and custom solutions. Tapp collaborates with cross-functional teams, including pricing, corporate marketing, business development, and finance, to leverage data insights that drive business growth. She also quantifies the market potential of Bixal’s consulting practices and provides capture and technical approach support to expand the company's data portfolio.
Previous Experience at Bixal
Prior to her current role, Anna Tapp worked at Bixal as the Director of Data Analytics from 2022 to 2024. During her tenure, she focused on enhancing the company's data-driven strategies and contributed to the overall analytics framework. Her experience at Bixal has been instrumental in shaping the organization's approach to data analytics and market insights.
Educational Background
Anna Tapp holds a Bachelor's Degree in Sociology from Wake Forest University, where she studied from 1996 to 2000. She furthered her education at the University of North Carolina at Greensboro, earning a Master of Arts (M.A.) in Applied Geography from 2005 to 2008. Her academic background provides a strong foundation for her analytical and research capabilities in her professional roles.
Career History and Roles
Before joining Bixal, Anna Tapp accumulated extensive experience in various roles. She worked as a Research Assistant at UNC Greensboro from 2005 to 2008 and later served as the Assistant Director of the Center for Geographic Information Science at the same institution from 2008 to 2014. Tapp also held positions as the Lead Data Scientist and Director of Data Science at Community Data Platforms in 2018 and 2022, respectively. Additionally, she worked as a Membership Coordinator at 88.5 WFDD during her early career.
Contributions to Data Analytics
In her roles, Anna Tapp has made significant contributions to data analytics and market research. At Bixal, she develops guidelines and onboarding materials for technical approach leads, ensuring successful bids. Her leadership in market data analytics and collaboration with various teams has been vital in driving the company's growth and enhancing its data capabilities.