Luis 'Diego' Cob
About Luis 'Diego' Cob
Luis 'Diego' Cob is a bilingual Senior Content Strategist at Bixal, specializing in strategic growth and communications with a focus on social change topics. He has extensive experience in leadership roles across various organizations, including the United Nations and the International Association for Human Values, and holds multiple degrees in public administration and international relations.
Work at Bixal
Luis 'Diego' Cob currently serves as a Bilingual Senior Content Strategist at Bixal, a position he has held since 2023. He operates in a hybrid work environment based in Washington, District of Columbia. In this role, he collaborates with UX researchers and designers to enhance content design and information architecture. He also works with data analysts to optimize content for search engines and social media, utilizing keyword research and customer insights.
Previous Experience
Before joining Bixal, Cob held various significant roles. He worked as Co-Executive Director at the International Association For Human Values (IAHV) in the UK from 2017 to 2019. He also served as a Project Manager for UNDP in Guatemala for three months in 2016. His experience includes a three-year tenure as Operations Management Consultant at the United Nations in New York from 2020 to 2023, and prior roles at the International Association for Human Values, where he was National Coordinator and Managing Director.
Education and Expertise
Luis 'Diego' Cob possesses a strong educational background. He studied at Williams College, earning a Bachelor's degree in International Relations and Affairs, and also completed a Bachelor of Arts in Chinese Studies. He furthered his education with an Executive Masters in Public Administration in Global Public Policy from New York University and UCL. His expertise lies in strategic growth and communications, focusing on social change topics such as sustainability, diversity and inclusion, and mental health.
Social Entrepreneurship and NGO Leadership
As a social entrepreneur, Cob has successfully launched NGO branches in four different countries. His leadership roles have included serving as General Manager and Founder of Shobha Fashion in Costa Rica and as Youth Program Coordinator at the International Association for Human Values. He has a proven ability to connect and foster relationships with companies, governments, and international organizations, demonstrating a commitment to social change.
Content Strategy and Accessibility Practices
In his current role, Cob ensures the application of plain language guidelines and accessibility practices, including Section 508 and WCAG, in content preparation and publication. He specializes in creating content that is accessible to diverse audiences, including underserved youth and incarcerated populations. His work emphasizes effective communication and collaboration with various stakeholders, including high-level executives and public sector leaders.