Katie Gaston
About Katie Gaston
Katie Gaston is a Senior Product Marketing Manager with extensive experience in product marketing and management across various companies. She has held key positions at organizations such as Kuali, Givelify, and Bloomerang, and has a degree in Communication Studies from California State University, Long Beach.
Current Role at Bloomerang
Katie Gaston serves as the Senior Product Marketing Manager at Bloomerang, a position she has held since 2023. In this role, she is responsible for developing and executing marketing strategies that enhance product visibility and drive customer engagement. Her work is conducted remotely from Indianapolis, Indiana. Katie's expertise in product marketing is leveraged to support Bloomerang's mission of helping non-profits manage their donor relationships effectively.
Previous Experience at Kuali, Inc.
Katie Gaston worked at Kuali, Inc. as the Lead Product Marketing Manager for eight months in 2021. During her tenure, she developed and launched over 100 creative assets, including blog posts and webinars. She successfully persuaded executive leadership to invest in additional resources, leading to a restructuring of the marketing department. Additionally, she achieved a 70% increase in product revenue and a 125% growth in named accounts within the first year post-launch.
Professional Background in Product Marketing
Katie has extensive experience in product marketing, having held various roles at companies such as Givelify and Laserfiche. At Givelify, she led the development and launch of segment-based customer personas and jobs-to-be-done positioning. While at Laserfiche, she served as the Director of Cloud Program Management and was instrumental in managing the first-ever SaaS recurring revenue billing program, which replaced a legacy system. Her diverse background includes roles in customer success and community management.
Education and Academic Background
Katie Gaston earned her Bachelor’s Degree in Communication Studies from California State University, Long Beach. This educational foundation has equipped her with strong communication skills, essential for her roles in product marketing and management. Her academic training supports her ability to create effective marketing strategies and engage with diverse audiences.
Achievements in Community and Customer Engagement
Katie has a proven track record of enhancing community engagement and customer success. At Central Desktop, she initiated a user community that experienced 300% growth within six months, resulting in over 550 educated users. She also received the Totango Customer Success Hero Award for her contributions to building a customer success platform that significantly reduced customer risk. Additionally, she founded the first CSR initiative at Laserfiche, which led to annual donations exceeding $50K.