Laura Walker
About Laura Walker
Laura Walker is a Senior Product Marketing Manager with extensive experience in product marketing and management. She has worked for notable companies such as Deluxe Corporation, Constant Contact, and ActiveCampaign, and currently holds a position at Bloomerang.
Current Role at Bloomerang
Laura Walker serves as the Senior Product Marketing Manager at Bloomerang, a position she has held since 2023. In this role, she is responsible for overseeing product marketing strategies and initiatives, contributing to the company's growth in the SaaS sector. Her expertise in marketing management supports Bloomerang's mission to enhance customer engagement and retention.
Previous Experience at Deluxe Corporation
Laura Walker has extensive experience at Deluxe Corporation, where she held multiple roles over several years. She began as a Business Manager for Promotional Products from 1996 to 1999, followed by positions as Market Manager from 1999 to 2005, Market Segment Director from 2007 to 2008, and Marketing Opportunity Director from 2008 to 2010. Additionally, she served as a Sales Support Manager for 11 months in 2006. Her roles involved various aspects of marketing and sales support, contributing to her comprehensive understanding of product marketing.
Career at Constant Contact
Laura Walker worked at Constant Contact from 2010 to 2021, where she held several key positions. She started as a Senior Product Marketing & Business Manager from 2010 to 2013, then advanced to Director of Product Marketing from 2013 to 2021. Her leadership in product marketing helped shape the company's strategies and offerings during her tenure.
Educational Background
Laura Walker studied at Bentley University, where she earned a Bachelor's degree in Marketing/Marketing Management from 1982 to 1984. She also attended Western New England University from 1980 to 1982. Her educational background laid the foundation for her extensive career in product marketing and management.
Expertise and Skills
Laura Walker possesses a strong background in product line and P&L management, demonstrating significant financial acumen. She has over a decade of experience in both offline and online marketing, focusing on strategy development and vertical market growth. Her skills include content development, project management, and cross-functional leadership, enabling her to coordinate efforts across various departments effectively. She specializes in SaaS product marketing, emphasizing strategic planning and customer research.