Blue Wheel
Blue Wheel is a full-service marketplace management company specializing in various aspects of digital marketing and operational services to manage over $1 billion in revenue for brand partners.
Services
Blue Wheel offers comprehensive marketplace management which includes catalog management, inventory and fulfillment, marketplace advertising, reporting and analytics, and brand protection. The company also provides omni-channel marketing and operational partner services from click to ship. Key services extend to TikTok advertising and shop management, Amazon DSP, and influencer marketing with quantifiable metrics. Creative services such as conversion creative are designed specifically to drive conversions. Blue Wheel also specializes in SEO and organic social media strategies and provides detailed reporting and analytics for better consumer understanding and success measurement.
Performance Commerce Effect (PCE) Process
Blue Wheel utilizes a proprietary Performance Commerce Effect (PCE) process to transform brands across the entire omni-channel ecosystem. This approach integrates marketing and operational strategies to optimize brand performance and drive revenue growth. The PCE process allows for a holistic transformation of brands, effectively aligning all aspects of the omni-channel experience to yield better results for brand partners.
Revenue Management
Blue Wheel manages over $1 billion in revenue for various brand partners. This includes overseeing the financial aspects of marketplace operations, from sales and inventory management to fulfillment and analytics. The company’s expertise in managing substantial revenue streams ensures that brands can trust Blue Wheel to handle significant financial operations reliably and effectively.
Location
Blue Wheel is headquartered at 1837 Enterprise Dr., Rochester Hills, MI 48309. This central location supports its extensive operations and service offerings, allowing the company to manage and execute various aspects of marketplace management and omni-channel marketing effectively.