Bradford Johnson
About Bradford Johnson
Bradford Johnson serves as the Head of Strategic Consulting at Bluecore, where he has worked since 2021. He has extensive experience in email marketing and eCommerce, having held various leadership roles at Overstock.com and other companies.
Current Role at Bluecore
Bradford Johnson serves as the Head of Strategic Consulting at Bluecore, a position he has held since 2021. In this role, he focuses on developing repeatable and scalable playbooks for marketing programs and shopper evaluations. His expertise in strategic consulting enables Bluecore to enhance its consulting services and drive better outcomes for clients.
Previous Experience at Overstock.com
Bradford Johnson has extensive experience at Overstock.com, where he held multiple roles from 2008 to 2013. He began as an Email Marketing Coordinator and progressed to Manager of Email Marketing and Direct Mail, then to Senior Manager, and finally to Senior Director of Customer Retention and Email Marketing. His work involved overseeing email marketing strategies and direct mail campaigns, contributing to the company's customer engagement efforts.
Education and Expertise
Bradford Johnson earned a Bachelor of Science in Political Science from the University of Utah in 2002. He furthered his education at Brigham Young University, obtaining a Master of Public Administration with a focus on Local Government Management from 2002 to 2004. His academic background supports his expertise in strategic consulting and marketing.
Experience at Oracle and Listrak
Bradford Johnson worked at Oracle as Senior Director of Strategy, Analytics, and Innovation from 2013 to 2019, where he focused on strategic initiatives and analytics. He later joined Listrak as Senior Director of Product Management and Strategy from 2019 to 2021, contributing to product development and strategic direction in the marketing technology sector.
Speaking Engagements and Contributions
Bradford Johnson has contributed to the field of marketing through various speaking engagements. He served as a guest lecturer at a top-30 graduate and undergraduate business school, focusing on online marketing and email marketing strategies. Additionally, he presented at eTail West on trends in open rates and conducted a Teradata webinar discussing how Overstock.com utilized near real-time analytics to enhance email marketing revenue.