Kristen Altamura
About Kristen Altamura
Kristen Altamura serves as the Senior Director of Demand Generation at Bluecore, where she oversees digital campaigns and manages the marketing budget. With a background in various marketing roles, she has demonstrated expertise in driving top-of-funnel awareness and strategic initiatives.
Current Role at Bluecore
Kristen Altamura serves as the Senior Director of Demand Generation at Bluecore, a position she has held since 2023. In this role, she oversees all digital campaigns, channels, and communications for the company, including management of the corporate website. She is responsible for driving and improving the marketing pipeline through strategic campaign planning and execution. Additionally, she manages the entire marketing budget for Bluecore, ensuring effective allocation of resources to meet organizational goals.
Previous Experience at Bluecore
Before her current position, Kristen Altamura worked at Bluecore as the Director of Demand Generation from 2019 to 2023. During her tenure, she focused on enhancing top-of-funnel (TOFU) awareness and implementing effective marketing strategies. Her experience at Bluecore has contributed to her expertise in demand generation and digital marketing operations.
Professional Background in Marketing
Kristen Altamura has a diverse background in marketing, having held various roles across multiple organizations. She worked at Marketing Evolution in several capacities, including Marketing Director and Director of Digital Marketing Operations, from 2016 to 2018. Prior to that, she was a Marketing Analyst at Spiral from 2014 to 2015 and held the position of eCommerce Manager at Half Time from 2012 to 2014. These roles have equipped her with a comprehensive understanding of digital marketing and demand generation.
Education and Expertise
Kristen Altamura earned a Bachelor of Science in Business Administration with a focus on Marketing from the University of Rhode Island, where she studied from 2008 to 2012. She furthered her education by obtaining a Master of Science in Management Information Systems from Marist College, completing her studies from 2012 to 2014. Her academic background supports her expertise in marketing strategy and digital operations.
Strategic Initiatives and Leadership
In her professional roles, Kristen Altamura has demonstrated a proven ability to drive strategic initiatives while maintaining flexibility to adapt to changing market conditions. She emphasizes the importance of testing and learning within her teams to optimize marketing efforts. Her leadership approach focuses on sustaining and growing awareness through targeted campaigns and effective budget management.