Elena Mecalova
About Elena Mecalova
Elena Mecalova is a Market Research Analyst specializing in Specialty Stainless Steel Processes at Bodycote, where she has worked since 2018. She manages a team of analysts and collaborates with the Sales Team across Europe, utilizing various marketing tools to support data-driven decision-making.
Current Role at Bodycote
Elena Mecalova serves as a Market Research Analyst in the Specialty Stainless Steel Processes division at Bodycote. She has held this position since 2018, contributing to the company's market data analysis efforts for six years in the Düsseldorf Area, Germany. In her role, she collaborates with the Sales Team across Europe, providing essential market data support. Elena manages a team of native speaker analysts and interviewers, ensuring effective communication and project understanding. She reports directly to the Vice President of S3P Bodycote, indicating a significant level of responsibility.
Previous Experience in Market Research
Before joining Bodycote, Elena Mecalova accumulated extensive experience in market research. She worked as an International Market Research Manager at B+L Marktdaten GmbH from 2010 to 2017 in the Bonn Area, Germany. Prior to that, she served as a Marketing Referent for the German Garment and Leather Association (VDMA) from 2009 to 2010 in Munich. Additionally, she completed a five-month internship in the Corporate Marketing Department at Metro Cash and Carry in 2009, focusing on Key Account Management in the Düsseldorf Area.
Education and Academic Background
Elena Mecalova holds a Master's Degree in International Business and Management from Fachhochschule Osnabrück, where she studied from 2007 to 2009. She also earned a Bachelor's Degree in Textile and Clothing Management from Hochschule Niederrhein, completing her studies from 2004 to 2007. Her educational background provides a strong foundation for her career in market research and analysis.
Skills and Tools Utilized
In her current role, Elena utilizes various tools to enhance her marketing efforts. She employs Salesforce, Pardot, and Sales Navigator to generate direct marketing campaigns. Her expertise in these platforms supports her ability to analyze market trends and provide valuable insights to the sales team.
Publications and Communication
Elena Mecalova publishes both internal and external newsletters on a quarterly basis for the S3P division at Bodycote. This responsibility highlights her commitment to effective communication within the organization and her ability to disseminate important information to stakeholders.