Cha Lyce Sale, MBA
About Cha Lyce Sale, MBA
Cha Lyce Sale, MBA, is the Regional Marketing Manager for Asia Pacific at Boingo Wireless, where he has worked since 2017. He has extensive experience in event marketing and management, having held various roles in the marketing field and achieved significant sales increases in his current position.
Work at Boingo Wireless
Cha Lyce Sale has been serving as the Regional Marketing Manager for Asia Pacific at Boingo Wireless since 2017. In this role, Sale is responsible for executing marketing strategies tailored to the Asia Pacific region, which includes countries such as Japan, South Korea, and Hawaii. Sale has successfully executed over 40 events annually, showcasing strong event management skills. Additionally, Sale has achieved significant increases in subscriber penetration and sales on both Expanded and Transactional plans, demonstrating a strong impact on the company's growth in the region.
Previous Experience in Marketing
Prior to joining Boingo Wireless, Cha Lyce Sale held several marketing positions. From 2014 to 2017, Sale worked as the Director of Marketing and Communications at Austin Ear Clinic, where responsibilities included overseeing marketing strategies and communications. Sale also served as an Event Lead Marketing Brand Ambassador at MKTG in the Austin, Texas area from 2013 to 2017. Earlier, Sale worked as an Event Field Marketing Brand Ambassador at 8 Days a Week Events from 2010 to 2015, gaining valuable experience in event marketing.
Education and Expertise
Cha Lyce Sale has a diverse educational background. Sale studied Biology at Troy University for one year and later earned a Bachelor of Arts in Public Relations, Advertising, and Communication & Information Sciences from The University of Alabama from 2010 to 2012. Sale furthered education by obtaining a Master of Business Administration (MBA) from UNC Kenan-Flagler Business School in 2022. Additionally, Sale holds an Associate of Arts and Sciences degree from Wallace State Community College - Hanceville, completed in 2009.
Achievements in Marketing Campaigns
In the role at Boingo Wireless, Cha Lyce Sale successfully negotiated and executed two innovative marketing campaigns that targeted over 40,000 potential customers at zero cost. This initiative resulted in significant savings for the company, amounting to over $112,000 annually. Sale's ability to conduct in-depth research and analysis of localized markets has also contributed to a better understanding of the military demographic in the Asia Pacific region, further enhancing marketing strategies.
Leadership and Team Management Skills
Cha Lyce Sale has demonstrated strong leadership and team management capabilities throughout various roles. Sale has hired, trained, scheduled, and managed a team of brand ambassadors, showcasing effective team-building skills. This experience has been instrumental in executing successful marketing initiatives and events across the Asia Pacific region, highlighting Sale's ability to lead and motivate teams to achieve organizational goals.