Chrissi Larsen
About Chrissi Larsen
Chrissi Larsen is a Senior Experience Strategist with expertise in user experience design and data-driven strategies. She has held various roles in content strategy and SEO across multiple organizations, including Bold Orange and Three Deep Marketing.
Current Role at Bold Orange
Chrissi Larsen serves as a Senior Experience Strategist at Bold Orange, a position she has held since 2021. In this role, she focuses on crafting user experiences through data-driven strategies and research. She develops strategic documentation and conducts audits to enhance customer experiences. Her expertise in information architecture allows her to provide insights on taxonomy development and navigation recommendations. Larsen's work is integral to aligning business objectives with customer needs.
Previous Experience at Three Deep Marketing
Chrissi Larsen has extensive experience at Three Deep Marketing, where she held multiple roles. She worked as a Senior Content Strategist for 7 months in 2021, focusing on content strategy development. Prior to that, she served as a Content Strategist from 2016 to 2021 for 5 years, and as an SEO Specialist from 2014 to 2016 for 2 years. Her work involved creating content briefs and optimization/testing plans to improve campaign performance.
Experience at Deluxe Corporation
Larsen worked at Deluxe Corporation in two capacities. She served as an SEO Specialist from 2012 to 2014, where she focused on search engine optimization strategies. Later, she took on the role of Earned Media Strategist in 2014 for 8 months, integrating SEO, social media, and content strategies. Her work at Deluxe contributed to enhancing the company's online presence and content effectiveness.
Background and Education
Chrissi Larsen studied at Northwestern College, where she earned a Bachelor of Science degree in Marketing from 2008 to 2011. This educational background laid the foundation for her career in marketing and user experience strategy. Her early professional experiences include roles at Minnesota Opera, where she worked as a College Liaison and a Gala Intern in 2011 and 2012, respectively.