Katarzyna Banasiak
About Katarzyna Banasiak
Katarzyna Banasiak is an experienced eCRM Team Leader currently working at Booksy since 2021, with a background in marketing and communications. She has held various roles in companies such as Grupa DOMODI and Naspers Limited, and has a strong educational foundation in journalism and e-commerce.
Current Role at Booksy
Katarzyna Banasiak serves as the eCRM Team Leader at Booksy, a position she has held since 2021. In this role, she oversees customer relationship management initiatives and strategies, focusing on enhancing customer engagement and retention. Her experience in digital marketing and e-commerce supports her leadership in this area.
Previous Experience at Grupa DOMODI
Before joining Booksy, Katarzyna worked at Grupa DOMODI as the Outbound Marketing Team Leader from 2019 to 2021. She was responsible for leading marketing campaigns and strategies aimed at customer acquisition. Prior to this role, she served as a Mobile Marketing Specialist at the same company from 2017 to 2019, where she focused on mobile marketing initiatives.
Educational Background
Katarzyna Banasiak has a strong educational foundation in journalism and social communication. She holds a Master’s Degree from Uniwersytet im. Adama Mickiewicza w Poznaniu, where she majored in New Media. Additionally, she completed her Bachelor’s Degree at the same university, majoring in Advertising and Promotion. She also pursued postgraduate studies in e-commerce management at Wyższa Szkoła Handlowa we Wrocławiu.
Early Career Experience
Katarzyna began her career as a Copywriter at Widzialni.pl from 2014 to 2015. She then joined Naspers Limited, where she worked as a Sales Support and Junior Marketing Specialist at OTOMOTO.PL for seven months in 2015. She continued at Naspers Limited as a Sales Support and Marketing Specialist from 2016 to 2017, gaining valuable experience in sales and marketing strategies.
Internship Experience
In 2015, Katarzyna completed a marketing internship at Allegro, specifically at OTOMOTO.PL. This internship provided her with foundational experience in marketing operations and strategies, contributing to her professional development in the marketing field.