Lauren Ducci
About Lauren Ducci
Lauren Ducci is a Search Engine Marketing Associate Analyst at BoomTown, specializing in campaign optimization and management. She has a background in digital marketing and has held various roles in hospitality and marketing throughout her career.
Work at BoomTown
Lauren Ducci serves as a Search Engine Marketing Associate Analyst at BoomTown, a real estate platform, since 2022. In this role, she specializes in building, monitoring, and optimizing campaigns for buyers and sellers. She collaborates with Social Marketing Analysts to enhance synergy and return on investment (ROI) for clients' paid marketing goals. Lauren manages over 940 accounts with an annual spend exceeding $4 million across Google platforms. Her expertise includes identifying and implementing automated bidding strategies in Google to increase traffic volume and conversions.
Previous Work Experience
Prior to her current role, Lauren gained diverse experience in various marketing and customer service positions. She worked as a Hostess at 82 Queen in Charleston, South Carolina, for eight months in 2020-2021. She also held a Digital Marketing Intern position at The Design Group for three months in 2021 and served as a Strategic Marketing Intern at CHRISTUS Health for one month in the same year. Additionally, she worked as a Marketing Assistant at The Design Group for three months in 2022. Earlier in her career, she was a Hostess at The North House from 2017 to 2019 and an Accounting Intern at Ducci Electrical Contractors for three months in 2019.
Education and Expertise
Lauren Ducci studied at Avon High School from 2014 to 2018. She then attended the College of Charleston School of Business, where she earned a Bachelor of Science in Marketing from 2018 to 2022. Her educational background has equipped her with the necessary skills to excel in digital marketing, particularly in search engine marketing. She utilizes tools such as Google Ads, Google Ads Editor, and Salesforce to manage and optimize marketing campaigns effectively.
Leadership Roles
During her time at college, Lauren held a leadership position as Social Chairman for Sigma Kappa Sorority in 2020. In this role, she was responsible for organizing social events and fostering community engagement within the sorority. This experience contributed to her skills in event planning and social marketing, which she applies in her current marketing role.