Stacey Finnegan
About Stacey Finnegan
Stacey Finnegan serves as the Senior Director of Product Marketing at BoomTown, where she has worked since 2018. With a background in marketing roles at various companies and a degree in Marketing and Communications from Clemson University, she has developed strong skills in campaign development, strategy, and market research.
Current Role at BoomTown
Stacey Finnegan serves as the Senior Director of Product Marketing at BoomTown, a real estate platform, since 2018. In this role, she oversees product marketing initiatives, leveraging her extensive experience in the industry to enhance the company's market presence. Her responsibilities include developing go-to-market strategies, pricing, packaging, and positioning of products to ensure alignment with market needs.
Previous Experience in Product Marketing
Prior to her current position, Stacey worked at BoomTown as a Product Marketing Manager from 2014 to 2018. She also held the role of Product Marketing Manager at Blackbaud from 2006 to 2014. Her experience in these positions contributed to her strong skills in B2B marketing strategy and product strategy, which are essential for driving successful marketing campaigns.
Marketing Leadership at William Means Real Estate
Stacey Finnegan served as the Marketing Director at William Means Real Estate from 2003 to 2005. During her tenure, she was responsible for developing and implementing marketing strategies that supported the company's growth and visibility in the real estate market. This role helped her build a solid foundation in marketing leadership.
Educational Background in Marketing
Stacey studied at Clemson University, where she earned a Bachelor of Science (B.S.) degree in Marketing and Communications from 1996 to 2000. Her education provided her with a strong theoretical understanding of marketing principles, which she has applied throughout her career in various marketing roles.
Skills and Expertise in Marketing
Stacey possesses strong skills in marketing campaign development, strategy, market research, and branding. Her expertise in go-to-market strategies, pricing, packaging, and positioning has contributed to her success in product marketing. She has a proven track record of enhancing company market presence through effective marketing initiatives.