Carla Mouchbahani
About Carla Mouchbahani
Carla Mouchbahani is a Senior Communication Strategist at Boondoggle, specializing in behavioral and predictive audience targeting, e-Business, and customer experience. With extensive experience in digital marketing and communications, she has held various roles in notable companies and has been recognized with multiple awards for her work.
Work at Boondoggle
Carla Mouchbahani has served as a Senior Communication Strategist at Boondoggle since 2018. In this role, she focuses on behavioral and predictive audience targeting, enhancing customer experience through effective communication strategies. Her tenure at Boondoggle has included participation in pitches with a notable success rate, contributing to the development of integrated media and data plans.
Previous Experience
Before joining Boondoggle, Carla held various positions in the communications and marketing sectors. She worked at Deutsche Bank as an AVP in Contact Strategy and Digital Insights from 2015 to 2017, and as an AVP in Digital Communication from 2010 to 2015. Additionally, she was the Digital Director at Kunstmaan for one year and has experience in online communications and direct marketing at Telenet. Her career also includes roles at Ericsson and VRT - KETNET.
Education and Expertise
Carla Mouchbahani studied Marketing and Management at Université Libre De Bruxelles in 2008 and holds a Bachelor's degree in Communication and Business from Arteveldehogeschool, which she completed from 1990 to 1993. Her expertise encompasses behavioral and predictive audience targeting, e-Business, and customer experience, which she applies in her strategic communications work.
Achievements
Carla has received multiple awards for her work in marketing and communication, including three Golds at the Midas Awards in 2012 and the Best of Direct Marketing Gold at the Cuckoo Awards in 2007. She has also been a speaker at international conferences, sharing her insights on digital marketing and engaging with C-level executives regularly.
Entrepreneurial Ventures
In addition to her role at Boondoggle, Carla has been the owner of CouleurFleur.com since 2016. She founded E-mind, where she served as CEO from 1998 to 2015, demonstrating her entrepreneurial spirit and commitment to the marketing field. Her experience in project management and marketing communications has been instrumental in her ventures.