Andy Walker
About Andy Walker
Andy Walker serves as the Head of Experience Strategy & Design for BORN XDS in the EMEA region, where he focuses on customer-centric initiatives. With extensive experience in user experience and design across various industries, he has held key positions at several notable companies throughout his career.
Current Role at BORN XDS
Andy Walker serves as the Head of Experience Strategy & Design for the EMEA region at BORN XDS. He has been in this role since 2022, where he leads the Customer Experience Strategy & Design Practice. His responsibilities include overseeing multidisciplinary teams, which consist of strategists, researchers, data analysts, UX and UI designers, and behavioral economists. Walker focuses on shaping and executing customer-centric initiatives tailored for both B2C and B2B projects.
Previous Experience at MRM//McCann
Walker worked at MRM//McCann in multiple roles. He was the Head of User Experience from 2013 to 2016, where he contributed to user experience strategies. Following this, he served as the Experience Design Director from 2016 to 2018. His tenure at MRM//McCann spanned a total of five years, during which he played a significant role in enhancing the agency's user experience capabilities.
Career at Digitas UK
From 2019 to 2022, Andy Walker held the position of Creative Director, Experience Design at Digitas UK. In this role, he was responsible for leading design initiatives and enhancing the overall user experience for various projects. His experience at Digitas UK contributed to his expertise in managing creative teams and delivering innovative design solutions.
Educational Background
Andy Walker studied at Nottingham Trent University, where he earned a BA(Hons) in Photography from 1996 to 1999. This educational background provided him with a foundation in visual communication and design principles, which he has applied throughout his career in user experience and design.
Professional Skills and Contributions
Walker has a strong focus on business development and client relationship management. He plays a key role in leading strategic and design-focused proposals, contributing to Group-level RFP responses. His collaborative work with globally recognized brands spans various industries, including Automotive, Health, and Financial Services, enhancing the competitive edge of the organizations he has been part of.