Binita Patel
About Binita Patel
Binita Patel is a Personalization Specialist at Bounteous in Toronto, Ontario, Canada, where she collaborates with UX/UI teams to enhance content for personalization and A/B testing. With a background in web development and SEO analysis, she has developed expertise in optimizing multi-channel campaigns and consulting on website strategies since joining Bounteous in 2021.
Work at Bounteous
Binita Patel has been employed at Bounteous as a Personalization Specialist since 2021. In this role, she collaborates closely with UX/UI teams to finalize content for personalization and A/B testing. Her responsibilities include preparing detailed project plans that encompass tasks, milestones, timelines, deliverables, dependencies, and owners. She also monitors the effectiveness of campaigns and iterates on testing plans to enhance results.
Previous Experience
Before joining Bounteous, Binita Patel worked as an SEO Analyst at BreezeMaxWeb: Online Media Solutions from 2020 to 2021. Her role involved analyzing and optimizing online content to improve search engine rankings. Prior to that, she served as a Frontend Developer at ELECTROWEB from 2015 to 2016, where she contributed to the development of web applications in Gandhinagar, India.
Education and Expertise
Binita Patel holds a Bachelor's degree in Information Technology from Gujarat Technological University, which she completed from 2012 to 2016. She furthered her education with two postgraduate programs: one in Information System Security at Durham College from 2017 to 2018, and another in Web Development at Humber College from 2018 to 2019. She has expertise in configuring and administering tools such as Google Optimize, Adobe Target, and Acquia Personalization for multi-channel campaigns.
Consulting and Strategy Development
In her current position, Binita Patel provides consulting services and develops roadmaps for website optimization and customized experience strategies for clients. Her approach focuses on enhancing user engagement through tailored content and effective testing methodologies.