Guillermo Raya
About Guillermo Raya
Guillermo Raya serves as the Senior Account Director for Coca-Cola Global D2C Ecomm at Bounteous, where he mentors a team and manages significant client relationships. He has extensive experience in e-commerce and account management, with a focus on driving revenue and fostering long-term partnerships.
Work at Bounteous
Guillermo Raya has been employed at Bounteous since 2019, holding various positions that reflect his expertise in eCommerce and account management. He currently serves as the Senior Account Director for Coca-Cola Global D2C Ecomm, a role he has held since 2022. In this capacity, he manages a portfolio of accounts generating between $6M and $10M in revenue, focusing on clients that utilize the Adobe platform. Prior to this, he worked as a Senior Ecommerce Manager for Coca-Cola Mexico D2C Ecomm and as an Account Director for Coca-Cola LATAM D2C Ecomm. His responsibilities include developing strategic account management plans and overseeing customer onboarding processes.
Education and Expertise
Guillermo Raya's educational background includes a Bachelor’s Degree in Business Administration & Finance from Tecnológico de Monterrey, which he completed from 2005 to 2010. He furthered his education with a Business Administration Specialization from Arizona State University from 2017 to 2018. In 2019, he achieved a Digital Marketing Specialization from the University of Illinois at Urbana-Champaign. This combination of degrees and specializations equips him with a solid foundation in business and marketing, enhancing his capabilities in eCommerce and account management.
Background
Before joining Bounteous, Guillermo Raya accumulated diverse experience in various roles across different companies. He worked at CH Consultores as an IT Sales professional and at Grupo Kuo, S.A.B. de C.V. as a PR Specialist. He also held a position at Turner Broadcasting System as a Digital Advertising Sales representative and served as an Ecommerce Manager at CJ CheilJedang. This extensive background in sales, public relations, and eCommerce has contributed to his current expertise in managing client relationships and driving business growth.
Career Coaching and Mentorship
In addition to his account management responsibilities, Guillermo Raya provides career coaching and mentorship to a team of 5-10 professionals. His focus is on performance assessments and career development, helping his team members enhance their skills and advance in their careers. This commitment to mentorship reflects his leadership style and dedication to fostering talent within the organization.
Client Relationship Management
Guillermo Raya acts as a key liaison between Bounteous and senior client team members, emphasizing the importance of organic growth and long-term partnerships. He develops multi-threaded relationships and identifies opportunities within clients' business models. His role involves coordinating with internal stakeholders across various departments, including finance, legal, design, and development, to ensure successful project execution and client satisfaction.