Sara Hoffman
About Sara Hoffman
Sara Hoffman is the Director of GMP Services at Bounteous, where she has worked since 2024. With a background in digital analytics and web development, she has held various roles in organizations such as Defenders of Wildlife and World Wildlife Fund, and is an advocate for neurodiversity in the workplace.
Current Role at Bounteous
Sara Hoffman currently holds the position of Director, GMP Services at Bounteous, a role she has occupied since 2024. In this capacity, she oversees various initiatives related to Google Marketing Platform services. Her extensive background in digital analytics and project management supports her leadership in this position. Prior to this role, she served as Associate Director, Analytics Solutions at Bounteous from 2021 to 2024, where she contributed to the development and implementation of analytics strategies.
Professional Background
Sara Hoffman's career spans multiple roles in digital analytics and web development. She began her professional journey as a Web Designer at Aquent in 2007. Over the years, she has held positions such as Web Production Associate and Web Project Manager at Defenders of Wildlife, Digital Analyst and Optimization Lead at Beaconfire RED, and Senior Web Developer at Blackbaud. Her experience also includes serving as a Web Traffic Analyst at World Wildlife Fund and as a Senior Analytics Strategist at Blast Analytics & Marketing.
Education and Expertise
Sara studied Fine and Studio Arts and Sociology at Cornell College. Her educational background complements her professional expertise in digital analytics, web development, and project management. She is recognized for her proficiency in GA4 strategy, implementation, and training, showcasing her commitment to staying current in the rapidly evolving field of digital analytics.
Advocacy and Community Involvement
Sara Hoffman is an advocate for neurodiversity in the workplace, actively supporting the #AutismAtWork initiative. She identifies as #ActuallyAutistic and works to promote awareness and support for the autistic community. Additionally, she serves as a board member for the Digital Analytics Association, contributing her insights and expertise to the organization.
Personal Interests
Outside of her professional endeavors, Sara Hoffman has a range of personal interests that include bacon, robots, and penguins. These interests reflect her diverse personality and provide a glimpse into her life beyond work, showcasing her unique character and approach to both her personal and professional life.