Sharmaine Carter
About Sharmaine Carter
Sharmaine Carter serves as the Associate Director of Social Media at Bounteous, where she has worked since 2021. She has a background in digital marketing and social media, with previous roles at McAfee, Toyota North America, and Multibrain.
Work at Bounteous
Sharmaine Carter has been serving as the Associate Director of Social Media at Bounteous since 2021. In this role, she oversees social media strategies and execution for various clients. Her responsibilities include managing social media campaigns, community engagement, and influencer collaborations. Sharmaine's expertise in digital marketing and social media management contributes to the overall success of Bounteous in delivering innovative solutions to its clients.
Previous Experience in Digital Marketing
Before joining Bounteous, Sharmaine Carter worked at McAfee as a Digital Marketing Specialist from 2020 to 2021 in Plano, Texas. Her role involved developing and implementing digital marketing strategies to enhance brand visibility and engagement. Prior to McAfee, she held positions at Toyota North America as a Social Media Consultant from 2017 to 2019 and at Multibrain as a Product Manager/Digital Marketing Manager from 2014 to 2017. These roles provided her with a solid foundation in social media and digital marketing.
Education and Expertise
Sharmaine Carter holds a Bachelor of Science in Advertising from The University of Texas at Austin, where she studied from 2007 to 2011. She also participated in study-abroad programs at La Universidad de Navarra in Pamplona, Spain, and La Universitat Pompeu Fabra in Barcelona, Spain, enhancing her global perspective on marketing and communications. Her educational background supports her expertise in social media strategy and digital marketing.
Team Leadership and Project Management
In her previous roles, Sharmaine Carter has demonstrated strong leadership skills. At Wawa, she supervised a team of four in daily operations, focusing on social media strategy and community management. She played a key role in Wawa’s first major on-site influencer activation, overseeing event concept development and collaboration with designers. Additionally, she led Wawa’s rebranding initiative, which involved refreshing the brand's social media channel strategy and visual representation.
Career Progression
Sharmaine Carter's career began at TPN as an Account Coordinator from 2011 to 2013, where she gained valuable experience in client management and marketing strategies. She then transitioned to Multibrain, where she spent three years managing digital marketing initiatives. Her progressive career path reflects her growing expertise in social media and digital marketing, culminating in her current role at Bounteous.