Sheena Banton
About Sheena Banton
Sheena Banton serves as the Senior Vice President of Digital Marketing Activation at Bounteous, bringing extensive experience in customer marketing across various industries, including automotive and financial services. She has held multiple leadership roles at AutoNation and American Express, demonstrating a strong ability to lead teams and achieve performance targets through data-driven strategies.
Current Role at Bounteous
Sheena Banton serves as the Senior Vice President of Digital Marketing Activation at Bounteous. She has held this position since 2024, working remotely. In her role, she focuses on leveraging digital marketing strategies to enhance customer engagement and drive business growth.
Previous Experience at AutoNation
Prior to her current role, Sheena Banton worked at AutoNation in various capacities. She served as Senior Director of Customer Marketing from 2018 to 2020, and as Vice President of Marketing (Customer Experience & Innovation) from 2020 to 2021. Her tenure at AutoNation also included positions as Director of Customer Marketing and Senior Manager of Email Marketing, showcasing her progression within the organization.
Educational Background
Sheena Banton holds a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management, where she studied Marketing, Management & Organizations, and Entrepreneurship & Innovation from 2009 to 2010. She also earned a Bachelor of Science degree in Marketing and International Business from NYU Stern School of Business, completing her studies from 2000 to 2004.
Diverse Industry Experience
Sheena Banton has a diverse background that spans multiple industries, including financial services, travel and hospitality, technology, and automotive retail. This varied experience has equipped her with a broad perspective on marketing strategies and customer engagement across different sectors.
Leadership and Team Management
Sheena Banton is recognized for her management and leadership skills. She has a track record of leading teams that exceed expectations, which has resulted in promotional opportunities for team members and low employee turnover. She emphasizes the importance of goal setting, strategic alignment, and transparent communication in motivating her teams.