Yulia Budko
About Yulia Budko
Yulia Budko serves as the Associate Director of Marketing Strategy at Bounteous, where she has worked since 2020. With a diverse background in media and marketing, she has held various roles in notable companies, contributing to significant improvements in marketing processes and client engagement.
Work at Bounteous
Yulia Budko has been serving as the Associate Director of Marketing Strategy at Bounteous since 2020. In this role, she focuses on developing and implementing marketing strategies that enhance client engagement and drive business growth. Her tenure at Bounteous follows a brief period as a Supervisor within the same organization, where she contributed to various marketing initiatives. Budko's work has involved leading projects that optimize marketing processes and improve client outcomes, including the integration of an SDK for a client's app, which significantly increased user numbers and return on ad spend.
Previous Experience in Media and Marketing
Before joining Bounteous, Yulia Budko held several positions in media and marketing. She worked at OMD OM Group as a Media (Client Services) Specialist from 2011 to 2013 in Moscow. She also served as a Media Supervisor at Starcom from 2017 to 2019, where she managed media strategies for various clients. Additionally, Budko worked at GRP Media in multiple roles, including Media Planner and Media Assistant, from 2014 to 2017 in Chicago. Her experience spans various aspects of media planning and client services, contributing to her expertise in marketing strategy.
Education and Expertise
Yulia Budko holds a Master's degree in Marketing and Advertising from Lomonosov Moscow State University, where she studied from 2006 to 2011. She also completed an intensive French language course at Foreign Languages by Kitaygorodskaya, achieving an intermediate level. Her educational background provides a strong foundation in marketing research and sociology, enhancing her strategic approach to marketing challenges. Budko's expertise includes audience targeting strategies and cross-department collaboration within marketing teams.
Achievements in Marketing Strategy
Throughout her career, Yulia Budko has achieved notable successes in marketing strategy. She developed cross-channel audience targeting strategies that were adopted by other agency clients, showcasing her ability to drive impactful marketing initiatives. Budko also played a significant role in expanding a client's social media presence, helping them become one of the first 20 brands to advertise on TikTok. Her contributions to new business pitches have enhanced her agency's client acquisition efforts, demonstrating her effectiveness in marketing strategy.