Yulia Budko Martinez
About Yulia Budko Martinez
Yulia Budko Martinez is the Director of Media Strategy at Bounteous, where she has worked since 2023. With over 11 years of experience in international advertising, she possesses a strong background in strategic planning and campaign analytics across various industries.
Work at Bounteous
Yulia Budko Martinez has held multiple positions at Bounteous since joining the company. She began her tenure as a Supervisor for a brief period in Wilmington, Delaware, from 2019 to 2020. Following this role, she served as Associate Director of Media Strategy from 2020 to 2023 in Chicago, Illinois. In 2023, she advanced to the position of Director of Media Strategy, where she continues to contribute her expertise in media strategy and campaign management.
Professional Experience in Media Strategy
Yulia Budko Martinez has over 11 years of experience in international advertising, with a focus on strategic and tactical planning, campaign activation, and performance analytics. Prior to her roles at Bounteous, she worked at several notable companies. She was a Media Assistant at GRP Media from 2014 to 2015, a Media Planner from 2015 to 2017, and a Media Supervisor at Starcom from 2017 to 2019. Her early career included positions at OMD OM Group in Moscow and Red Bull, where she gained foundational experience in media and marketing.
Educational Background
Yulia Budko Martinez studied at Lomonosov Moscow State University (MSU), where she earned a Master's degree in Marketing and Advertising, Research, and Sociology. Her studies spanned five years, from 2006 to 2011, providing her with a solid academic foundation that supports her professional endeavors in media strategy.
Expertise in Diverse Industries
Yulia Budko Martinez possesses expertise across a wide range of industries, including financial services, consumer packaged goods, jewelry, entertainment, apparel, consumer electronics, and telecom. This diverse background enhances her ability to develop tailored media strategies that meet the unique needs of various sectors.
International Perspective
Yulia Budko Martinez holds dual citizenship, which contributes to her international perspective in media strategy. Her global experience, particularly her work in Moscow and the United States, allows her to approach media planning and execution with a broad understanding of different markets and cultural nuances.