Rachel Watts
About Rachel Watts
Rachel Watts serves as the Global Customer Insight Programs, Senior Manager at Brambles, where she has worked since 2020. With extensive experience in market research and intelligence across various industries, she specializes in strategic planning and trend forecasting.
Work at Brambles
Rachel Watts has been serving as the Global Customer Insight Programs, Senior Manager at Brambles since 2020. In this role, she focuses on enhancing customer insights and developing programs that drive customer retention and loyalty. Prior to her current position, she worked as the Global Customer Insight Programs Manager at Brambles from 2015 to 2020. Her tenure at Brambles spans a total of nine years, during which she has contributed significantly to the company's customer insight strategies from their Weybridge location in England.
Education and Expertise
Rachel Watts has a robust educational background in business and market research. She earned a Bachelor of Science from the University of the West Indies, Mona, from 1996 to 1999. She furthered her studies by obtaining a Master of Science from Alliance Manchester Business School in 2000. Additionally, she attended the London College of Fashion, University of the Arts London, from 2013 to 2016. Her expertise includes conducting feasibility studies, competitor intelligence, and long-term strategic planning in both B2C and B2B environments.
Background
Rachel Watts has extensive experience in market research and intelligence, having worked across various industries including FMCG, toys and entertainment, and consumer electronics. Her career began as an Account Analyst at Information Resources from 2001 to 2002. She then held positions as a Market Research Analyst at Mattel UK from 2003 to 2006 and as an EMEA Market Intelligence Consultant at Canon Europe Ltd. from 2009 to 2015. This diverse background has equipped her with a comprehensive understanding of market dynamics.
Achievements
Throughout her career, Rachel Watts has specialized in conducting tracker studies using continuous, qualitative, and quantitative methodologies. She employs a customer- and employee-focused approach to enhance sales conversion and productivity while minimizing costs. Her work in strategic planning and trend forecasting has been instrumental in shaping customer insight initiatives within the organizations she has served.