Branch
Branch provides a comprehensive suite of mobile marketing tools designed to unify user experiences and measure attribution across various devices and channels.
Services
Branch offers a variety of services designed to support mobile marketers and growth enterprises. Key services include professional services, premium support, and fraud protection to prevent wasted ad spend. Branch also provides a comprehensive learning platform called Branch University that serves as an educational resource for users.
Mobile Linking Platform (MLP)
Branch's Mobile Linking Platform (MLP) is tailored for owned and earned channels, providing tools for deep linking to unify user experience across devices, platforms, and channels. This platform includes features like link management through LinkHub, enhancing the effectiveness of mobile marketing strategies.
Mobile Measurement Partner (MMP)
Branch offers a Mobile Measurement Partner (MMP) solution that supports paid ads measurement. This feature allows marketers to track and attribute mobile ad campaigns effectively, ensuring optimized ad performance. Branch’s MMP solution is designed to provide accurate data and insights for advertising strategies.
QR Codes for Mobile Apps
Branch provides QR codes specifically designed for mobile apps, offering a seamless way to drive user engagement and app interactions. These QR codes enhance the user experience, making it easy for users to access content and features within mobile applications.
SKAdNetwork Support
Branch supports SKAdNetwork, enhancing privacy-focused iOS campaign attribution. This ensures that marketers can measure the performance of their iOS campaigns while maintaining compliance with privacy standards. SKAdNetwork support helps in delivering accurate attribution without compromising user privacy.