Erika Folk
About Erika Folk
Erika Folk is the Director of Marketing & User Insights at Branch, where she has worked since 2022. She has a background in marketing and user insights, with previous roles at Other., Anomaly, and DDB Canada.
Current Role at Branch Furniture
Erika Folk serves as the Director of Marketing & User Insights at Branch, a position she has held since 2022. In this role, she focuses on developing marketing strategies and gathering user insights to enhance the company's offerings. Her experience in marketing and user engagement contributes to Branch's growth and customer satisfaction.
Previous Experience in Marketing
Prior to her current role, Erika Folk worked at Branch as a Senior Growth Manager from 2020 to 2022. In this capacity, she was responsible for driving growth initiatives and optimizing marketing efforts. She also gained experience at Other. as an Account Associate and later as a Senior Account Associate, where she worked from 2017 to 2020.
Internship and Early Career
Erika Folk began her professional journey with an internship at DDB Canada as an Account Services Intern in 2015. She continued to build her skills at DDB Canada as an Account Coordinator in 2016. Additionally, she interned at Women's Executive Network (WXN) in 2014, where she contributed to the Top 100 Nominations Project.
Educational Background
Erika Folk studied Applied Economics at Queen's University, where she earned a Bachelor of Arts Honours (BAH). She also completed her International Baccalaureate at Branksome Hall, which provided her with a strong foundation in critical thinking and analytical skills.