Erika Folk
About Erika Folk
Erika Folk serves as the Director of Marketing & User Insights at Branch, where she has worked since 2022. She has previous experience in various marketing roles, including positions at Branch, Other., Anomaly, and DDB Canada.
Current Role at Branch
Erika Folk serves as the Director of Marketing & User Insights at Branch, a position she has held since 2022. In this role, she focuses on developing marketing strategies and gaining insights into user behavior to enhance the company's offerings. Her leadership contributes to the overall marketing direction and user engagement initiatives within the organization.
Previous Experience at Branch
Before her current role, Erika worked at Branch as a Senior Growth Manager from 2020 to 2022. During her tenure, she was responsible for driving growth strategies and optimizing marketing efforts. Her experience in this position laid the groundwork for her advancement to Director of Marketing & User Insights.
Professional Background
Erika Folk has a diverse professional background in marketing and account management. She worked at Other. as an Account Associate from 2017 to 2019 and later as a Senior Account Associate from 2019 to 2020. Additionally, she gained experience at Anomaly as a Senior Account Coordinator from 2016 to 2017 and at DDB Canada in various roles, including Account Coordinator and Account Services Intern.
Education and Qualifications
Erika Folk studied Applied Economics at Queen's University, where she earned a Bachelor of Arts with Honours (BAH). She also completed the International Baccalaureate program at Branksome Hall, which provided her with a strong academic foundation. Her education supports her expertise in marketing and user insights.
Internship Experience
Erika has gained valuable internship experience, including a role as a Top 100 Nominations Project Intern at the Women's Executive Network (WXN) in 2014. This six-month internship allowed her to develop skills in project management and networking within the professional community.